Nonprofit profile: South Valley nonprofits struggle to help during COVID-19
Despite hits, some continue to feed the needy
Photo courtesy Edward Boss Prado Foundation
Gary Ponzini loads toasters and coffee makers into a trailer that was delivered to a migrant camp in Watsonville.
By Robert Airoldi
Most South Valley nonprofits that operate on a shoe-string budget in good times are now feeling the impact to the fundraising and services as COVID-19 devastates not only the health of people but the health of the economy. More than ever, they need the help of the community to serve the region.
Based on a survey of nearly 550 nonprofits in 93 countries conducted between March 24 and 26, the report, The Voice of Charities Facing COVID-19 Worldwide, found that 96.5 percent of respondents reported negative impacts related to the virus.
Gilroy and Morgan Hill nonprofits have seen similar impacts from the COVID-19 crisis on their revenue streams. Among them is Community Solutions. Its staff is concerned about a reduction in people accessing services and preparing for an influx of need when things the go-ahead is given to begin reopening the economy. The nonprofit provides critical services for children, teens, adults, and families facing times of crisis, ranging from mental health and substance use challenges to domestic violence, sexual assault, and human trafficking.
“We have seen a significant decrease — perhaps 30 percent — in calls, and a 60 percent decrease in new clients,” said Lisa DeSilva, chief development officer, referring to the division that serves survivors of domestic violence, human trafficking, and sexual assault. “It’s not surprising. Often, the victim is living with the abuser, and now with shelter in place nobody is leaving the home. There is less privacy and less of an opportunity for the victim to reach out for help.”
The domestic violence shelter went into immediate lockdown and no new clients were allowed. They are now using funds to rent hotel rooms for those suffering from domestic violence.
Every Wednesday the Morgan Hill Family Justice Center is still open as a one-stop shop for domestic violence victims to talk to an advocate and get support from the police department, the district attorney’s office, social services, but visits are significantly down.
“It serves so many clients every week throughout the year,” DeSilva said. “But we are now seeing just one person by 10 a.m. where we would normally see a dozen or so.”
At Rebekahs Children’s Services in Gilroy, which serves the mental health, foster care and adoption needs of children and families in South Valley, employees are conducting business through tele-health and adhering to COVID-19 policies, said Claudia Sandoval, director of Fund Development and Community Relations.
“Staff is on-site at residential facilities for those who live there, otherwise most are working from home,” she said.
The nonprofit cancelled its Pop-A-Cork annual fundraiser, which raises about $70,000 to help fund the Culinary Academy and Kneaded Bakery. Classes have also been put on hold. However, the bakery’s online store is open at www.kneaded.com. Chef Carlos Pineda is conducting Facebook Live cooking classes to keep the community engaged and their spirits afloat. The nonprofit was fortunate that some of the businesses and individuals who sponsored the fundraiser have not pulled their funds.
The staff at Gilroy Foundation is at home, but still working together to keep the work of the foundation moving forward, just as they did a few months ago while dealing with the aftermath of the Gilroy Garlic Festival shooting and the Victims Relief Fund that was put into place, said Donna Pray, the foundation’s executive director.
Now, as they did then, they are working with the guidance of their nonprofit investment partner Silicon Valley Community Foundation. Additionally, they have been in contact with Silicon Valley Council for Nonprofits, the League of California Community Foundations and the Collaborating Agencies Disaster Relief Effort to stay up-to-date with the information and resources they are providing. In addition to these resources, they have assembled a more extensive list of community resources that can be of help to local nonprofits. Visit www. gilroyfoundation.org.
Despite the hit, the foundation awarded a total of $760,000, including the Competitive Grant Cycle where they gave out grants to 16 local agencies/programs totaling $49,812. In addition, the Julie and Richard Hayes $10,000 competitive grants were awarded to Limelight by South Valley Civic Theater and to Poppy Jasper International Film Festival. The scholarship cycle awarded 75 scholarships, totaling $492,000.
“During these turbulent times, we thank you all once again for your support of Gilroy Foundation over the years and send best wishes for the good health of family and friends,” she said.
Despite the hits to nonprofits, most continue to serve those residents in need during the coronavirus crisis.
The St. Joseph’s Family Center has also stepped up.
The needs they are seeing are unprecedented, and have increased dramatically — mostly from families and individuals who have never had to seek help before, according to David Cox, executive director.
“Our food assistance programs have seen an increase of 600 percent since the Shelter-in-Place took effect. We are now serving 500 to 700 families daily, Monday through Friday. We anticipate these increases to last through the fall, perhaps even into next year.”
And, since the SIP was ordered, Cecelia Ponzini, CEO of the Edward Boss Prado Foundation and Cecelia’s Closet and Pantry, whose main facility is temporarily closed, continues to feed South Valley families. People from throughout the region have delivered a stream of food to the front porch of her home where she gathers and sorts it, then fills grocery bags donated by Safeway. When she gets a call from the family referred to her, she sets the bags on the porch where they pick it up and leave without physical contact.
Her home’s garage is packed with filled bags and those in the process of being filled, as are a spare bedroom and out-building. A trailer is filled with coffee pots and toasters destined for a migrant labor camp in Watsonville. Tables on one side of the garage were packed with items to be put into bags.
With the help of a handful of volunteers and local donations of food, Ponzini has solicited families in need from the Gilroy and Morgan Hill school districts, Rebekah Children’s Services, the Youth Alliance of Morgan Hill and the Community Agency for Resources, Advocacy and Service of Gilroy.
On April 16, volunteers from the Morgan Hill Police Department, the city of Morgan Hill, Rotary Club of Morgan Hill, and Kiwanis Club Morgan Hill, gave out two weeks’ worth of groceries to more than 150 families in need in what she calls the “Gate to Gate Food Giveaway.”
“We could not do this without our community support,” she said.
Families drive up to the back of her property, where volunteers, wearing masks and gloves, stay at a safe and appropriate distance as families collect a bag of food. Volunteers emphasize families’ dignity in their interactions.
“I tell them, ‘Let’s not make it personal, let’s just give the families what they need so they can leave with dignity,’” she said. “ I don’t believe people feel comfortable getting charity but sometimes they have to.”
My Pizza and Kneaded Bakery donated the food for the first two Gate-to-Gate programs and the Indian Association of South Santa Clara County is donating the food for the May 21 giveaway.
“The dynamics have changed with the families we normally served,” Ponzini said. “They’re different people now. They’re our neighbors.”
