Editorial: Support the free press while growing your business in 2024

Make 2024 the year your business grows through community-wide advertising.

This editorial is the opinion of Gilroy Life

More than ever, the fate of our free press hangs in the balance. Online misinformation and tech giant dominance imperil trusted local news. When newspapers like Gilroy Life thrive, our democratic freedoms thrive. When they struggle, critical watchdogs holding officials accountable are silenced.

As the South Valley embarks on a new year, we ask local Gilroy businesses large and small to show their community spirit and business savvy by advertising in our hometown newspaper Gilroy Life. Each ad purchased not only builds your brand and expands your customer base, it helps sustain an indispensable pillar of our liberties. It signals that truth, transparency and political accountability still matter in the American nation.

The benefits of advertising in this newspaper are clear:

• Share your story and special offers with more than 57,000 engaged local readers in print and online
• Connect with community members who actively support local businesses
• Reinforce your reputation as a proud Gilroy-based business
• Promote a higher quality of life for all residents in the South Valley
• And most importantly, support the journalism that supports democracy

In 2024, we urge all business owners who care about our community’s future to advertise in Gilroy Life. And also consider promoting your store or business in its sister publication Morgan Hill Life. Teaming together, we can advance both economic and civic prosperity. We can preserve the news sources shining light on issues impacting residents’ lives.

Make 2024 the year your business grows through community-wide advertising. Help Gilroy Life share the stories of our city’s legacy. Our liberties, livelihoods and community spirit depend on it.